When money is the main purpose, organisations jump on a treadmill—faster targets, thinner ethics, burned-out people. Purpose flips the script: it focuses choices, unlocks intrinsic energy and trust, and makes profit the result—not the aim.
When money is the main purpose, organisations jump on a treadmill—faster targets, thinner ethics, burned-out people. Purpose flips the script: it focuses choices, unlocks intrinsic energy and trust, and makes profit the result—not the aim.