I get to do what I love every day: help companies change, tell better stories, and build cultures people actually want to be part of.
Over the years, across Fortune 500 giants like Philip Morris, Procter & Gamble, and now Haier and GE Appliances, I’ve been deep in the trenches of transformation, crisis management, and reputation building. I’ve seen what sticks, what flops, and what really moves people.
These days, I’m focused on leading the communications and transformation efforts at GE Appliances, sharing our journey through Rendanheyi with global audiences, and constantly asking: what needs to be unlearned so we can move forward.
Born and raised in Venezuela, I now live in Louisville, Kentucky, but most of my time is spent collaborating with teams and organizations around the world.