Viktoria Ruubel is Chief Product Officer at Pipedrive, where she leads an AI-first transformation of one of the world’s leading CRMs – a shift that is as much about culture and mindset as it is about strategy.
She brings two decades of senior leadership experience at Skype, Meta, Intuit, and Veriff, as well as founding her own startup. Throughout her career, Viktoria has driven innovation and reshaped company trajectories by building teams and organizations that thrive in times of rapid change, turning uncertainty into momentum and transformation into growth. Beyond Pipedrive, she angel invests and advises startups.